Sake and shochu from Niigata

Niigata sake is known for a clean, light style called tanrei: little roughness, a smooth finish, made with soft water and the steady cold of a snowy climate in one of Japan's leading sake prefectures.

KIKI lists 28 producers and 100 bottles of sake and shochu from Niigata. The most common type among them is Junmai Daiginjo; the most used rice Gohyakumangoku. Well-known brands: Hakkaisan, Kubota and Koshino Kanbai. The median price is ¥1,540 per 720 ml (329 bottles, as of 1 Oct 2026).

  • Chubu region · Hokuriku
  • GI Niigata

How do water, climate and rice shape Niigata sake?

Niigata sits in the middle of the Sea of Japan coast and has many rivers, including the Shinano and the Agano, with mostly soft water. Heavy snow keeps winters cold without extreme swings between day and night, which lets koji mould and yeast work steadily. The Echigo and Takada plains are among Japan's main rice-growing areas. Gohyakumangoku is the widely used sake rice, and the prefecture's own variety, Koshitanrei, is also grown.

What does Niigata sake taste like?

The National Tax Agency's GI standard describes Niigata sake as "generally light", with a gentle fragrance like morning mist and a smooth, softly melting taste. Many bottles lean dry on the sake meter value and work well with seafood and vegetables. Not every bottle is the same, and each brewery has its own character.

A short history of Niigata sake

In the Edo period Niigata prospered as a port of call for Kitamae-bune trading ships, and rice and sake travelled from here to other regions. Farmers who left for winter work learned brewing and later formed the Echigo toji, a group of brewmasters who worked in breweries all over Japan. In 1930 the Niigata Prefectural Brewing Research Institute opened; the GI document describes it as the only independent prefectural sake research body in the country.

What is the GI "Niigata"?

It was designated for sake on 7 February 2022. Sake must use only Japanese-grown rice and rice koji, water taken inside the prefecture, and be brewed, stored and put into its final container in Niigata. The Niigata Sake Brewers Cooperative checks each product before shipment.

Where are the breweries?

Breweries are spread across the prefecture, and KIKI lists brands from Niigata City, Nagaoka, Uonuma, Joetsu, Sado and more. Water and rice differ slightly from town to town, and that shows in the glass.

Visiting and what to eat with it

Echigo-Yuzawa station and Niigata station have places to taste sake from many breweries. Many breweries need a reservation for tours, so check their official sites first. Local food that suits a light, dry sake includes fresh seafood, hegi soba, wild mountain vegetables and plain, good rice.

Producers in Niigata

ProducerBottles
Yukitsubaki Shuzo雪椿酒造 · brewery3
Aoki Shuzo青木酒造 · brewery3
Ofuku Shuzoお福酒造 · brewery0
Miyao Shuzo宮尾酒造 · brewery4
Morohashi Shuzo諸橋酒造 · brewery5
Echigo Sakura Shuzo越後桜酒造 · brewery4
Obata Shuzo尾畑酒造 · brewery0
Hakuryu Shuzo白龍酒造 · brewery2
Ishimoto Shuzo石本酒造 · brewery6
Hakuro Shuzo柏露酒造 · brewery1
Myoko Shuzo妙高酒造 · brewery1
Hakkai Jozo八海醸造 · brewery7
Imayotsukasa Shuzo今代司酒造 · brewery5
Nihonzakura Shuzo日本桜酒造 · brewery1
Kanemasu Shuzo金升酒造 · brewery1
Hokusetsu Shuzo北雪酒造 · brewery7
Shirataki Shuzo白瀧酒造 · brewery11
Naeba Shuzo苗場酒造 · brewery1
Kato Shuzo加藤酒造 · brewery1
Nakagawa Shuzo中川酒造 · brewery2
Asahi Shuzo朝日酒造 · brewery10
Takano Shuzo高野酒造 · brewery6
Maruyama Shuzojo丸山酒造場 · brewery2
Masukagamiマスカガミ · brewery2
Kikusui Shuzo菊水酒造 · brewery3
Yoshinogawa吉乃川 · brewery2
Kirinzan Shuzo麒麟山酒造 · brewery4
Kato Shuzoten加藤酒造店 · brewery4
Shiokawa Shuzo塩川酒造 · brewery1
Onda Shuzo恩田酒造 · brewery1

Bottles from Niigata

Prices as of 1 Oct 2026
BottleTypeMakerPer 720 ml
Kubota Manju Junmai Daiginjo久保田 萬寿 純米大吟醸Junmai DaiginjoAsahi Shuzo¥3,740
Kikusui Gorohachi Nigori Sake菊水 にごり酒 五郎八JunmaiKikusui Shuzo¥820
Minatoya Tosuke Junmai Daiginjo湊屋藤助 純米大吟醸Junmai DaiginjoShirataki Shuzo¥1,405
Funaguchi Kikusui Ichibanshibori Honjozo Raw & Undiluted Sakeふなぐち菊水一番しぼり 本醸造 生原酒HonjozoKikusui Shuzo¥1,080
Koshino Kanbai White Label Futsu-shu越乃寒梅 白ラベルFutsushuIshimoto Shuzo¥880
Hakuryu Tokusen Daiginjo Sasaya Mozaemon白龍 特撰大吟醸 笹屋茂左衛門DaiginjoHakuryu Shuzo¥4,400
Hakkaisan Regular Sake八海山 普通酒FutsushuHakkai Jozo¥792
Kakurei Junmai Ginjo Koshitanrei Rice鶴齢 純米吟醸 越淡麗Junmai GinjoAoki Shuzo¥1,384
Shimeharitsuru Jun Junmai Ginjo〆張鶴 純 純米吟醸Junmai GinjoMiyao Shuzo¥1,500
Hokusetsu Daiginjo YK35北雪 大吟醸 YK35DaiginjoHokusetsu Shuzo¥4,400
Echigozakura Daiginjo越後桜 大吟醸DaiginjoEchigo Sakura Shuzo¥865
Hakkaisan Yoroshiku Senman Arubeshi Authentic Rice Shochu Yellow Koji 3-Stage Fermentation八海山 本格米焼酎 黄麹三段仕込 よろしく千萬あるべしRice shochuHakkai Jozo¥1,000
Jozen Mizunogotoshi Junmai Ginjo (White)上善如水 純米吟醸Junmai GinjoShirataki Shuzo¥1,079
Koshino Kagetora Extra Dry Honjozo越乃景虎 超辛口 本醸造HonjozoMorohashi Shuzo¥796
Imayotsukasa KOI Nishikigoi今代司 錦鯉 KOIJunmaiImayotsukasa Shuzo¥5,800
Setchubai Standard Sake雪中梅 普通酒FutsushuMaruyama Shuzojo¥880
Setchubai Honjozo雪中梅 本醸造HonjozoMaruyama Shuzojo¥1,100
Echigo Yukishizukunosato Regular Sake越後雪しずくの里 普通酒FutsushuOnda Shuzo¥669
Koshino Kagetora Ryu Futsu-shu越乃景虎 龍FutsushuMorohashi Shuzo¥754
Koshinonakagawa Regular Sake越乃中川 普通酒FutsushuNakagawa Shuzo¥952
Naebasan Sake for Fruit Liquor Brewing苗場山 果実酒用 日本酒SakeNaeba Shuzo¥727
Koshino Kagetora Extra Dry Regular Sake越乃景虎 超辛口 普通酒FutsushuMorohashi Shuzo¥758
Koshino Kagetora Junmai Sake越乃景虎 純米酒JunmaiMorohashi Shuzo¥1,056
Koshino Kanbai Bessen Ginjo越乃寒梅 別撰 吟醸酒GinjoIshimoto Shuzo¥1,200
Hakkaisan Junmai Daiginjo八海山 純米大吟醸Junmai DaiginjoHakkai Jozo¥1,743
Jozen Mizunogotoshi Koshitanrei Junmai Daiginjo越淡麗の上善如水 純米大吟醸Junmai DaiginjoShirataki Shuzo¥2,200
Hakkaisan Tokubetsu Honjozo八海山 特別本醸造Tokubetsu HonjozoHakkai Jozo¥960
Echigozakura Tokusen Junmai Sake越後桜 特撰 純米酒JunmaiEchigo Sakura Shuzo¥639
Uonuma Crisp Dry Junmai魚沼 淡麗辛口 純米JunmaiShirataki Shuzo¥800
Asahiyama Manjuhai Daiginjo朝日山 萬寿盃 大吟醸DaiginjoAsahi Shuzo¥2,512
Niigataichi Toji Special Brew新潟一 杜氏特醸FutsushuKato Shuzo¥420
Jozen Mizunogotoshi Junmai Daiginjo上善如水 純米大吟醸Junmai DaiginjoShirataki Shuzo¥2,053
Koshinomaboroshinosake Junmai Ginjo Kameno-o越乃幻の酒 純米吟醸 亀の尾Junmai GinjoShiokawa Shuzo¥3,520
Koshino Kanbai Muku Junmai Daiginjo越乃寒梅 無垢 純米大吟醸Junmai DaiginjoIshimoto Shuzo¥2,640
Amamizu Junmai Daiginjoあまみず 純米大吟醸Junmai DaiginjoNakagawa Shuzo¥8,800
Kubota Senju Ginjo久保田 千寿 吟醸GinjoAsahi Shuzo¥1,184
Shirataki Junmai白瀧 純米JunmaiShirataki Shuzo¥992
Hokusetsu Authentic Shochu Tsumburi北雪 本格焼酎 つんぶりSake lees shochuHokusetsu Shuzo¥1,308
Senshin Junmai Daiginjo洗心 純米大吟醸Junmai DaiginjoAsahi Shuzo¥5,368
Kubota Hyakuju Special Honjozo久保田 百寿 特別本醸造Tokubetsu HonjozoAsahi Shuzo¥1,043
Shimeharitsuru Hana Regular Sake〆張鶴 花SakeMiyao Shuzo¥520
Meiwa Gijin Junmai Daiginjo明和義人 純米大吟醸Junmai DaiginjoImayotsukasa Shuzo¥8,800
Niigata Komachi Junmai Sake新潟小町 純米酒JunmaiTakano Shuzo¥765
Daichiyuyu Junmai Daiginjo大地悠々 純米大吟醸Junmai DaiginjoTakano Shuzo¥2,640
Koshino Kanbai Tokusen Special Ginjo越乃寒梅 特撰 吟醸酒GinjoIshimoto Shuzo¥2,112
Masukagami Kamenozoki Tokubetsu Honjozo Undiluted Sake萬寿鏡 甕覗 特別本醸造 原酒Tokubetsu HonjozoMasukagami¥1,377
Echigozakura Regular Sake越後桜 普通酒FutsushuEchigo Sakura Shuzo¥296
Kikusui Karakuchi Honjozo Dry菊水の辛口 本醸造HonjozoKikusui Shuzo¥757
Koshino Kanbai Sai Junmai Ginjo越乃寒梅 灑 純米吟醸Junmai GinjoIshimoto Shuzo¥1,421
Kakurei Junmai Daiginjo Koshitanrei Rice鶴齢 純米大吟醸 越淡麗Junmai DaiginjoAoki Shuzo¥3,740
Okami Junmai Daiginjoおかみ 純米大吟醸Junmai DaiginjoHakuryu Shuzo¥5,500
Kirinzansan Dento Karakuchi麒麟山 伝統辛口FutsushuKirinzan Shuzo¥868
Ohikonomikoto Junmai Daiginjo大彦命 純米大吟醸Junmai DaiginjoImayotsukasa Shuzo¥8,800
Jozen Mizunogotoshi Sparkling Sake上善如水 スパークリングSakeShirataki Shuzo¥1,560
Asahiyama Hyakujuhai朝日山 百寿盃FutsushuAsahi Shuzo¥492
Kubota Hekiju Junmai Daiginjo Yamahai Method久保田 碧寿 純米大吟醸 山廃仕込Junmai DaiginjoAsahi Shuzo¥2,512
Koshiji Fubuki Junmai Daiginjo 'Thank You Father'越路吹雪 純米大吟醸 お父さんありがとうJunmai DaiginjoTakano Shuzo¥4,400
Imayotsukasa Karyukai Sweet Junmai Ginjo今代司 花柳界 甘口 純米吟醸Junmai GinjoImayotsukasa Shuzo¥2,033
Iwana Junmai Daiginjo Undiluted Sake岩魚 純米大吟醸 原酒Junmai DaiginjoImayotsukasa Shuzo¥6,600
Uonuma Rich Junmai魚沼 濃醇 純米JunmaiShirataki Shuzo¥947
Kubota Senju Junmai Ginjo久保田 千寿 純米吟醸Junmai GinjoAsahi Shuzo¥1,251
Hakkaisan Junmai Daiginjo 3-Year Snow-Aged八海山 純米大吟醸 雪室貯蔵三年Junmai DaiginjoHakkai Jozo¥6,050
Ryuto Junmai Daiginjo Koshitanrei Brew柳都 純米大吟醸 越淡麗仕込みJunmai DaiginjoTakano Shuzo¥8,800
Kanemasu Niigata Koshihikari Junmai Daiginjo Undiluted (Maboroshi no Sake)金升 新潟コシヒカリ 純米大吟醸 原酒 (幻の酒)Junmai DaiginjoKanemasu Shuzo¥6,900
Gokujo Yoshinogawa Ginjo極上吉乃川 吟醸GinjoYoshinogawa¥1,080
Hakkaisan Yoroshiku Senmanban Authentic Lees Shochu 40%八海山 本格粕取り焼酎 宜有千萬 40度Sake lees shochuHakkai Jozo¥5,500
Koshiji Fubuki Junmai Daiginjo Koshitanrei 35越路吹雪 純米大吟醸 越淡麗35Junmai DaiginjoTakano Shuzo¥5,280
Shirataki Nobuki no Ippon Junmai Daiginjo宣機の一本 純米大吟醸Junmai DaiginjoShirataki Shuzo¥4,336
Hakuro Hanabi Sparkling Junmai Sake柏露花火 発泡純米酒JunmaiHakuro Shuzo¥2,115
Jozen Mizunogotoshi Tsukimizake Junmai Daiginjo月見酒の上善如水 純米大吟醸Junmai DaiginjoShirataki Shuzo¥7,920
Yukigekobai Daiginjo雪下香梅 大吟醸DaiginjoNihonzakura Shuzo¥1,098
Masukagami Kamesousou Honjozo Namachozo Fresh Stored Sake萬寿鏡 甕爽々 本醸造 生貯蔵酒HonjozoMasukagami¥3,840
Kirinzansan Enrai Ginjo麒麟山 遠雷 吟醸GinjoKirinzan Shuzo¥1,188
Koshino Kagetora Meisuijikomi Special Junmai越乃景虎 名水仕込 特別純米酒Tokubetsu JunmaiMorohashi Shuzo¥1,202
Koshino Yukitsubaki Tsuki no Tamayura Junmai Daiginjo Undiluted越乃雪椿 月の玉響 純米大吟醸 原酒Junmai DaiginjoYukitsubaki Shuzo¥2,840
Hokusetsu Super Extra Dry Sado no Onikoroshi北雪 超大辛口 佐渡の鬼ころしFutsushuHokusetsu Shuzo¥960
Yukiotoko Honjozo Dry雪男 本醸造 辛口HonjozoAoki Shuzo¥1,140
Hokusetsu Junmai Daiginjo YK35北雪 純米大吟醸 YK35Junmai DaiginjoHokusetsu Shuzo¥4,840
Kirinzansan Nagareboshi Junmai Daiginjo麒麟山 ながれぼし 純米大吟醸Junmai DaiginjoKirinzan Shuzo¥2,904
Koshino Kanbai Kinmuku Junmai Daiginjo越乃寒梅 金無垢 純米大吟醸Junmai DaiginjoIshimoto Shuzo¥5,280
Kirinzansan Junmai Ginjo Yukinoshita麒麟山 純米吟醸 ユキノシタJunmai GinjoKirinzan Shuzo¥1,408
Myokosan Honjozo妙高山 本醸造HonjozoMyoko Shuzo¥858
Hokusetsu NOBU TK40 Junmai Daiginjo北雪 NOBU TK40 純米大吟醸Junmai DaiginjoHokusetsu Shuzo¥2,592
Koshiji Fubuki Ginjo越路吹雪 吟醸酒GinjoTakano Shuzo¥158
Koshino Nihonzakura Tokusen Junmai Sake越乃日本桜 特撰 純米酒JunmaiEchigo Sakura Shuzo¥827
Shimeharitsuru Tsuki Honjozo〆張鶴 月 本醸造HonjozoMiyao Shuzo¥952
Yoshinogawa Select Dry吉乃川 厳選辛口FutsushuYoshinogawa¥187
Shimeharitsuru Yuki Special Honjozo〆張鶴 雪 特別本醸造Tokubetsu HonjozoMiyao Shuzo¥1,276
Kubota Junmai Daiginjo久保田 純米大吟醸Junmai DaiginjoAsahi Shuzo¥1,786
Asahiyama Junmai Ginjo朝日山 純米吟醸Junmai GinjoAsahi Shuzo¥792
Kintsuru Kazewa Junmai金鶴 純米酒 風和JunmaiKato Shuzoten¥1,240
Koshino Yukitsubaki Junmai Ginjo Hana越乃雪椿 純米吟醸 花Junmai GinjoYukitsubaki Shuzo¥973
Kintsuru Daiginjo金鶴 大吟醸DaiginjoKato Shuzoten¥2,400
Hakkaisan Junmai Ginjo 55八海山 純米吟醸 55Junmai GinjoHakkai Jozo¥1,199
Hokusetsu Junmai Daiginjo北雪 純米大吟醸Junmai DaiginjoHokusetsu Shuzo¥1,719
Yukitsubaki Junmai Ginjoゆきつばき 純米吟醸Junmai GinjoYukitsubaki Shuzo¥955
Hokusetsu Junmai Ultra Dry北雪 純米酒 超辛口JunmaiHokusetsu Shuzo¥1,144
Jozen Mizunogotoshi Junmai Ginjo Unpasteurized Sake上善如水 純米吟醸 生酒Junmai GinjoShirataki Shuzo¥1,568
Kintsuru Honjozo金鶴 本醸造HonjozoKato Shuzoten¥960
Kintsuru Taku Junmai金鶴 純米 拓JunmaiKato Shuzoten¥1,750

Official designation record (National Tax Agency)

Official geographical indications (National Tax Agency) that cover this prefecture:

Niigata (新潟)sake7 Feb 2022National Tax Agency list

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