Asahi Shuzo (朝日酒造)

Asahi Shuzo is a brewery in Niigata Prefecture, founded in 1830, known for Kubota, Asahiyama and Senshin. A prestigious Niigata brewery renowned nationwide for pioneering crisp, dry sake and producing iconic brands like Kubota and Asahiyama. KIKI lists 10 of its bottles.

Key facts

NameAsahi Shuzo (朝日酒造)
LocationNiigata Prefecture
Founded1830
MakesSake
Websitewww.asahi-shuzo.co.jp

What kind of brewery is it?

History

Founded in 1830 as Kubotaya, the brewery was incorporated as Asahi Shuzo in 1920 and launched Asahiyama in 1921. In 1985, it released the signature brand Kubota, driving the nationwide trend for light and crisp dry sake.

What makes it distinct

WaterBrewed using pure, local underground soft water that enables gentle fermentation.
IngredientsUses Niigata-grown sake rice such as Gohyakumangoku and conducts agronomic research via its agricultural arm, Asahi Noken.
Master brewerCombines traditional Koshiji Toji brewing methods with scientific research from its in-house center.
StyleOperates two breweries: Asahi-gura for small-batch brewing and Shorai-gura for modern production.

Visiting

Offers brewery and packaging facility tours, along with shopping and tastings at the Sara no Sato Asahiyama visitor center.

  • Tours
  • Shop
  • Tasting / food

Bottles from this brewery

The KIKI app knows 46 bottles from this maker (10 on this site).

Prices as of 1 Oct 2026
BottleTypePer 720 ml
Kubota Manju Junmai Daiginjo久保田 萬寿 純米大吟醸Junmai Daiginjo¥3,740
Asahiyama Manjuhai Daiginjo朝日山 萬寿盃 大吟醸Daiginjo¥2,512
Kubota Senju Ginjo久保田 千寿 吟醸Ginjo¥1,184
Senshin Junmai Daiginjo洗心 純米大吟醸Junmai Daiginjo¥5,368
Kubota Hyakuju Special Honjozo久保田 百寿 特別本醸造Tokubetsu Honjozo¥1,043
Asahiyama Hyakujuhai朝日山 百寿盃Futsushu¥492
Kubota Hekiju Junmai Daiginjo Yamahai Method久保田 碧寿 純米大吟醸 山廃仕込Junmai Daiginjo¥2,512
Kubota Senju Junmai Ginjo久保田 千寿 純米吟醸Junmai Ginjo¥1,251
Kubota Junmai Daiginjo久保田 純米大吟醸Junmai Daiginjo¥1,786
Asahiyama Junmai Ginjo朝日山 純米吟醸Junmai Ginjo¥792
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