Niizawa Jozoten (株式会社新澤醸造店)

Niizawa Jozoten is a brewery in Miyagi Prefecture, founded in 1873, known for Hakurakusei. Niizawa Jozoten is a brewery in Osaki, Miyagi, founded in 1873, making Hakurakusei and Atago no Matsu with the aim of sake that goes with food. KIKI lists 4 of its bottles.

Key facts

NameNiizawa Jozoten (株式会社新澤醸造店)
LocationMiyagi Prefecture
Founded1873
MakesSake
Websiteniizawa-brewery.co.jp

What kind of brewery is it?

History

The brewery was founded in 1873. Around 2000 the owner Iwao Niizawa became Miyagi's youngest toji at the time and shifted the brewery from mainly regular sake to mostly junmai. Hakurakusei was launched in 2002 with the concept of the ultimate food sake, its name drawn from a local legend of a prized horse in Sanbongi. After the 2011 earthquake damaged the brewery, production moved in November that year to Kawasaki Town near the Zao range, and the head office was rebuilt in August 2013.

What makes it distinct

WaterThe Kawasaki brewery draws on abundant subsoil water from the Zao range.
Master brewerIwao Niizawa became the prefecture's youngest toji at the time in 2000.
StyleAims for the ultimate food sake that enhances dishes.

Visiting

Brewery tours are not currently available.

Bottles from this brewery

The KIKI app knows 35 bottles from this maker (4 on this site).

Prices as of 1 Oct 2026
BottleTypePer 720 ml
Hakurakusei Junmai Ginjo Kuranohana伯楽星 純米吟醸 蔵の華Junmai Ginjo¥1,320
Hakurakusei Tokubetsu Junmai伯楽星 特別純米Tokubetsu Junmai¥1,254
Hakurakusei Junmai Daiginjo Tojo Akitsu Yamadanishiki伯楽星 純米大吟醸 東条秋津産山田錦Junmai Daiginjo¥4,400
Hakurakusei Junmai Daiginjo Omachi伯楽星 純米大吟醸 雄町Junmai Daiginjo¥2,396

Awards

From the results of the Japan Sake Awards (National Research Institute of Brewing)
YearCompetitionResultEntrySource
Brewing year 2025Japan Sake Awards (Zenkoku Shinshu Kanpyokai)Prize (nyusho)あたごのまつPDF
Brewing year 2024Japan Sake Awards (Zenkoku Shinshu Kanpyokai)Prize (nyusho)あたごのまつPDF
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